Increase Your Email Marketing Response With 4 Effortless Tips - From open rates to click throughs
Did you know that the average open rate formarketing emails these days is under 30%?
Is the main reason that people are becoming
desensitized to email marketing? Is the strength
of email as a direct marketing tool starting to
wear off? Unfortunately, I'd have to say yes.
What does this mean for marketers like you and I?
Well, we have two choices either find some other
form of vehicle to present our direct offers
or get street wise on the email marketing scene.
I hope you stick with me in the battle for "read emails"!
For myself, so many emails come in everyday. Sadly
for the sender, 99% of them see the trash box faster
than you can say "Better luck next time."
To cut to the chase, here are some ways to get
your email open, read and make the reader take
action.
1. Become a trusted sender. You open and read your
friends' emails don't you? It's because they know
you. It's the same with marketing. That's why it's
essential to build a personal list of opt-in
subscribers and build a relationship. Show them
you know what you're talking about and offer helpful
content.
2. An "Extraordinarily Inquisitive" subject line.
Spammy looking subject lines are getting trashed
like there's no tomorrow. Avoid ALL CAPS. Study
and mimic the way successful marketers structure
their subject lines. Yours should be informative,
motivating and list benefits.
eg. A good subject line:
"Breakthrough Medicine Relieves Anxiety Instantly"
A not so good (instant spam box) subject line:
"THE BEST ANXIETY MEDICINE EVER. GET IT NOW!!"
I'll let you study and compare these two to find
why the top one would be better.
3. The lay out of the email body. Are your
emails layed out in a "hard to read" fashion?
Or are they just plain boring? Use a return
after 60 or so spaces. Use paragraphs. Use
simple language. Use some special symbols
>>>>>>>>> To Grab Attention! <<<<<<<<<<<<
Always sign off with a PS at the end. Your PS
should contain a powerful summary of your offer
and your url. People are too lazy to scroll back
up to the url so have it at the end.
4. Test different times of the day for best
response. I find mailing first thing in the morning
(EST) is very responsive. Others find that around
lunch time is good too. I wouldn't recommend
mailing out in the middle of the night (12-4am EST).
Not too many people are online in the USA (the
biggest market is in the US) at that obscure hour.
Labels: email marketing, increase email open rates, increase email response rate
posted by 'Disco Stu' @ 7:50 AM
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