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Thursday, July 05, 2007

The Formula For Marketing Success

A run down on how to successfully market (to any market).

You need to get this right if you want to succeed on the
internet or any business for that matter.

There are 4 parts to marketing.

1. A target market (a group of people with a common
interest eg. body builders)

2. A product (physical or digital)

3. An offer (to get the sale $$$)

4. Delivery of the product (satisfy the customer)

You take away any one of these parts and you're not
going to be in business very long. However, there is
a special formula to make these pieces work together
for pr.ofit.

** You need the right market
** You need the right product
** You need the right time

Just think of it like fishing. Go to the wrong place
and the fish won't bite. Use the wrong bait..the fish
won't bite. Go at the wrong time....no fish!

Whatever you do..don't be trying to sell diet pills
to guys going bald...that's the wrong market and wrong
product.

We can't control time but we can control people's
emotions and impulses to a certain extent. Direct
marketing is all about getting prospects to "act now"
or take some type of action...either try your product
or buy it.

And that brings me to another important point.

Action is needed by you, the marketer to get things
done. Do some research, find a market, find a product,
send out your offer and deliver the goods.

That's the formula for marketing success.

Stuart Stirling

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