How to increase web site conversion with Testimonials
People surfing and shopping on the internet live with fear of being scammed. It's a real problem. When it comes to selling online, web masters must remove all fears people have about purchasing online. You need to prove that you are reliable and that what you are selling them is actually good!That's where testimonials come in to help increase credibility, therefore, increasing the probability of cusotmers making a purchase.
When you can see that people have actually bought the product before and have had a good experience using it, it gives the prospect reassurance. They may think, "If this many people say what great value it is, or how it helped them so much to do .....whatever, then it MUST be good", so the doubt is removed and they feel good about purchasing.
Another reason testimonials work, is because people like to copy people. They think "WOW! So many people have got this, I need to get it too!" People don't want to think they are missing out on anything. Fear is a powerful motivator in humans and it can be used to trigger poeple to buy.
Testimonials are so powerful, it worked on me once so fast, I bought something without thinking. It was over a year ago now and I still remember it. It was an ebook full of nothing but testimonials for Ewen Chia's Secret Affiliate Weapon.
It's so powerful, that I want you to see it so you can witness how it works. Here's the direct download link to the Big Book Of Proof!
DOWNLOAD FREE HERE <- Direct link to PDF file.
Please leave a comment to tell me what you think!
Stuart Stirling
Labels: increase web site conversion, using testimonials in internet marketing
posted by 'Disco Stu' @ 8:29 PM
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