Copywriting Tip - Sales Letter Magic
This awesome copywriting tip came from a great marketer and friend of mine Bob Jenkins or "Bob the Teacher" as he's affectionately known. Actually, Bob got it from the group of expert copywriters he got training from at the recent JV Alert seminar in the USA.Here's a little excerpt from what Bob shared of his experience...
"Everyone in the room had a chance to ask them questions, and the question I posed to them was this:
In their experience, what is the proper sequence of writing the close of a sales letter, specifically, when do you offer your guarantee, when do you say the price, when do you add bonuses, and do you change the price value later on, etc.
This is an important topic because so much is riding on the end of a sales letter for that final purchase decision, right?
A lot is always talked about headlines, but this part not so much.
So I really wanted to know the answer.
Would you like to know it, too?
Awesome... here it is.
When you are finished talking with your reader in your sales letter about what problems your product or service solves, and you present the offer, do it in this sequence:
1) Explain the offer of the product and give the final price.
2) Provide a solid risk-reversal guarantee that takes away any fear that their money is going to disappear overnight.
3) Add your bonuses, and do so in a way that takes people one step past the point you told them your main product will take them
4) Recap the entire offer and the guarantee
5) Give the order form. "
Thanks Bob for sharing this awesome secret. Copywriting is definitely an art and vital skill we need to all constantly improve on as marketers.
Best wishes,
Stuart Stirling
:)
Labels: bob-jenkins, copywriting-tips, how-to-write-a-salesletter, jv-alert
posted by 'Disco Stu' @ 5:38 PM
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